Advantage

Advantage is what creates value for you, your customers and your organisation. Focusing on advantage and sources of advantage through the life cycle of a business, whether it be commercial or not for profit, ensures entrepreneurs and leaders minimise risk and maximise value. This book presents a framework called “The Business Advantage Model (BAM™)” that supports leaders in the identification, creation, proving, securing, leveraging and changing of advantage. It is about doing the right things the right way at the right time across every aspect of starting, scaling and readjusting a business.

The book is a practical guide for entrepreneurs who wish to implement more agile and experimental approaches to business which are learning centric. It is aligned with latest theory and research that address the issues related to traditional sequential approaches that are focused on static business plans. It offers an approach based on learning, facts and data which inform the evolutionary stages of a business and provides more accuracy and reality to starting and scaling a business. It enables a living business plan and a dynamic start up. By adopting this agile information centric approach with a focus on Advantage we reduce risk and improve success rates in new and scaling businesses.

Leaders and team perform best when they have a framework/model and a focus and the BAM™ provides both.

Academic Reviewers have commended and recommended this new approach, as have IBM Innovation and Silicon Valley entrepreneurs.

Its goal is to help create more high performance organisations.